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It is the extra effort put forth to improve rankings within browsers such as Google, Bing, Yahoo, etc. Organic rankings are much cheaper than pay per click campaigns in the long term but require more money and time up front. The money for an organic ranking is programming time. The extra effort of the web design team to make a web site browser friendly. Instead of Google having to actively go out of its way to find to find a web site, figure out what the web site is about, and how relevant it is; a web design team gives the browser a list of keywords and phrases. Gives the browser a map of the web site so that the browser does not have to go through the process of making one itself. This process minimizes browser errors and maximizes the ability for the web site to be found on the browser.


What Is Search Engine Optimization?